About

A 15-second film for Vaseline Gluta-Hya Overnight Radiance Repair, produced for Unilever with U-Studio. The claim is the niacinamide of ten sheet masks in a lotion that melts like water on skin, so the film shows exactly that: a lattice of light around the pack, ten masks folding into one, then bare skin. Science claims in beauty only land when the viewer can see the mechanism, not just read the number.